• Led agency interactive team in the successful launch of scores of interactive programs for consumer and B2B clients, including Palm, Chevron, MSN, Symantec, AMD, Foster Farms, Invisalign, Hitachi Data Systems, Cadence Design Systems, Cadbury Schweppes, the NCAA, Kaiser Family Foundation, among others. Projects included:

Websites
Online advertising, including viral and rich media campaigns
Email and newsletter campaigns
Web-based applications
Lead generation and retention programs
Social networking sites
• Usability and focus group testing of strategies and creative products
• Hired and managed a team of twenty staff and freelance resources, including technical, creative and project management roles
• Provided strategic planning and day to day project management to agency clients
• Represented the agency’s interactive capabilities in new business pitches
• Educated agency employees about interactive technologies and potential client opportunities
• Trained and mentored production teams
• Designed and implemented agency’s interactive processes and project documentation templates
• Forged alliances with global partners to provide complementary services

 

Sharpe Partners, New York, NY
Senior Content Strategist (1999 – 2000)

As the Senior Content Strategist at Sharpe Partners, I managed the development of all online projects for Fujifilm USA, including:

• Websites, including custom backend content management systems
• Interactive photo sharing applications
• Email campaigns
• Banner campaigns

 

DDB Needham, New York, NY
Senior Producer (1997 – 1999)

As Senior Producer at DDB’s digital division, I was responsible for:

• Managing large production teams on websites and web advertising projects for agency clients, including Digital Equipment Corp., Compaq, Lockheed Martin, Dial Corp., and Bermuda Department of Tourism
• Developing online marketing strategies, interactive content and integration of online efforts with traditional media
• Coordinating technical and creative teams

 

I-3 Telecom, New York, NY
Producer (August 1994 – 1997)

As the first producer in this Silicon Alley start-up during the dawn of the dotcom revolution, I led development of the first online ventures for companies as diverse as Jim Henson Productions, The Washington Post, Casio, Inc., Liaison Stock Photography, and Women’s Wear Daily. At I-3, I learned the craft of website production at its inception.

 

Education:
New York University School of Continuing Education, Courses in Project Management
Brooks Institute of Photography, B.A. in Multi-Media